Tabcorp defines responsible gambling from an individual's perspective as follows:

• "Responsible gambling is each person exercising a rational and sensible choice based on his or her individual circumstances."

In Tabcorp's view, the industry's role in responsible gambling is to:

• offer products and services in a way that facilitates customers' ability to engage in responsible gambling;
• provide an environment in which customers can responsibly enjoy participation in their chosen leisure activities;
• ensure that managers and employees participate in training and awareness programs relating to responsible service;
• ensure the provision of appropriate safety nets for customers unable to control their gambling behaviour;
• make available industry and government endorsed information relating to:
  •    the nature of products offered, including the likelihood of winning and losing, and associated risks;
  •    customers' rights including avenues for complaint; 
  •    problem gambling support services including self-exclusion programs;
• conduct business honestly, with integrity and in compliance with legislation, regulation and Industry Codes.