Queensland joins the bigger, faster building Keno jackpot pools
Queensland has joined in the pooling of Keno jackpots between NSW, Victoria and the ACT from today.
As a result, Keno customers in Queensland can now play for combined jackpots, which grow faster.
Keno is a social game played in licensed venues such as hotels and clubs. It’s played every three minutes and enjoyed by customers who play with friends to make their night by winning frequent small prizes, or to change their life by winning a big jackpot.
Tabcorp has been focused on improving Keno’s positioning and performance through a transformation program including a new Keno brand, better customer experience and digital and product innovation. The pooling of Keno jackpots between NSW, Victoria and the ACT is an example of product innovation and has been driving growth.
“The addition of Queensland to Keno’s jackpot pools will be positive for Tabcorp’s 3,500 licensed venue partners which offer Keno, as well as customers who will be able to play for more frequent jackpots,” said Tabcorp’s Chief Operating Officer, Keno and Gaming, Adam Rytenskild.
“We have been on a journey over the past 18 months to transform Keno and make it more contemporary and appealing. This is another key milestone introduced as part of our transformation. Jackpot pooling has been an important part of our strategy and we’re delighted Queensland is now part of it too.”
The pooling of Queensland Keno jackpots with other states follows amendments to the Keno Act 1996 which were passed by the Queensland Parliament, and the receipt of regulatory and pooling partner approvals.
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