MLB-Tabcorp partnership brings Major League Baseball action and experiences to Australia
14 July 2020
Tabcorp today announced a new international partnership with Major League Baseball to bring exclusive MLB programming and experiences to Australian fans in TAB venues and via the TAB app and website.
The partnership makes TAB the sole official wagering partner of Major League Baseball in Australia.
The partnership combines TAB’s position as the biggest and best-known multi-channel wagering brand in Australia with MLB’s status as the world’s premier professional baseball league.
Under the multi-year partnership, TAB’s 4,400 venues will have access to MLB Network, Major League Baseball’s 24/7 television channel. The venues will also air up to 10 live games per week. The games and MLB Network will be delivered via arrangements with MLB and its international streaming partner Sportradar, and broadcast through Tabcorp’s racing and sports network, Sky.
MLB fans in Australia will also have access at home and on the go to all MLB games live on the TAB app and website, along with MLB Network.
The partnership has cemented TAB’s status as the home of U.S. sport in Australia and TAB is proud to bring all the action from the world’s best baseball league to fans.
Australians will also get the chance to access exclusive MLB content including tickets, player experiences, competitions and more.
The partnership creates an expanded U.S. sports offering for Australians, and gives fans and TAB’s venue partners more content, while complementing Sky’s unrivalled coverage of Australian and international racing.
Tabcorp’s Managing Director – Wagering & Media Adam Rytenskild said: “There is growing demand for U.S. sports content in Australia, particularly among TAB punters. Baseball is America’s national pastime and this groundbreaking MLB deal – which complements our NBA and NFL partnerships – helps us to fulfill our ambition of being the home of U.S. sport in Australia and to deliver superb experiences for our customers, both in venues and digitally via the app and website.
MLB Executive Vice President, Gaming & New Business Ventures, Kenny Gersh said: “We are looking forward to working with Tabcorp to bring exciting baseball content to millions of fans in Australia via TAB and Sky. When the Los Angeles Dodgers and Arizona Diamondbacks played the Opening Series games at the historic Sydney Cricket Ground in 2014, we saw how much baseball resonated with Australian sports fans. We want to continue to help develop baseball in Australia and grow the game nationwide. Between TAB’s retail footprint and wagering expertise, we’re confident that this partnership is a significant step towards elevating baseball in Australia.”