Tabcorp secures exclusive streaming rights to the Melbourne Cup Carnival
23 October 2020
Tabcorp is pleased to have secured an exclusive wagering vision partnership with the Victoria Racing Club (VRC) for the four days of the Melbourne Cup Carnival.
Whether watching at home on Foxtel, at your local TAB venue or on your TAB app, Sky Racing will bring punters the live action, including race previews from Nick Quinn trackside at Flemington throughout the Melbourne Cup Carnival.
The deal includes exclusive digital distribution rights for the four feature days of the carnival.
Benefits of the new arrangement include:
- Sky Racing rights for homes and licensed venues for four years
- Sky 1 will be live for Foxtel. There will be no delay into homes.
- Exclusive digital streaming rights for the wagering category. This includes on-demand replay rights of carnival races across TAB digital platforms that will include Melbourne Cup Carnival races within TAB mobile form guides.
- New race associations include the Group 1 TAB Empire Rose Stakes and the Group 2 TAB Matriarch Stakes
- TAB association with the Flemington Owners’ and Trainers’ lounge
Sky Racing’s coverage of the Carnival will include a new pre-race snapshot from Victoria’s two most respected form analysts, David “Gator” Gately and Deane Lester – called “The Brains Trust.”
The partnership between TAB and the VRC goes back more than two decades and this new vision agreement helps ensure broad distribution of coverage of one of the world’s greatest racing events through a range of racing and wagering-dedicated channels.
Tabcorp Managing Director Wagering & Media Adam Rytenskild said:
“Tabcorp has been a part of the Melbourne Cup Carnival since our earliest beginnings and we are pleased to continue to partner with the VRC to bring this iconic racing carnival to punters throughout Australia in new and innovative ways. The Sky team is excited about the opportunity to feature this event and to enhance the racing action with live crosses from the track and a new Racing Content Hub in the TAB app.
“This extended partnership brings punters and fans of racing all the live action from Flemington along with information and opinions from Sky and TAB’s unrivalled team of experts.”
VRC Chief Executive Officer Neil Wilson said:
“The VRC is pleased to continue to expand our long-term wagering partnership with TAB, for the live vision streaming rights for the Melbourne Cup Carnival. TAB has helped to build and define the Australian racing industry through wagering, and we look forward to contributing to this next stage through the expansion of Sky Racing’s coverage of Cup Week. We look forward to continuing to build on our partnership and to bringing new and innovative offers to market together.”
More information: Adam Hamilton, TAB Media
Phone: 0419 565 622. Email: email@example.com