Our Vision and Purpose

TO BE THE WORLD'S MOST RESPECTED GAMBLING-LED ENTERTAINMENT COMPANY.

Our Vision

It’s our ambition to work with our partners in Australia and globally to deliver exceptional entertainment experiences.

To do this we focus on four key areas: delighting customers, long term partnerships, operational excellence and absolute integrity in everything we do.

We’ll never stop striving to earn respect for our innovation, integrity and ultimately our ongoing success as a business.

Our Purpose

We continually strive to lift the integrity, quality and sociability of gambling.

For our industry, it means sustainable and ethical practices that enable people and the community to embrace betting and gaming as a form of positive entertainment.

For our customers, it means creating experiences that encourage people to meet, connect and ultimately enhance their enjoyment through shared entertainment.

For Tabcorp, it’s about being a business where success is reflected in the collective efforts of our people.

TO ADVANCE THE WAY WE PLAY, CHAMPIONING A BETTER, SMARTER GAME FOR ALL.

Four operational pillars define how we will deliver our vision:

Customer

Customer

Partnerships

Partnerships

Excellence

Excellence

Integrity

Integrity

News

Stop fearing gender diversity and get on with it

Stop fearing gender diversity and get on with it

Merryl Dooley, Taborp’s Executive General Manager of People, Culture & Communications, talks about the opportunities that come from having a diverse and flexible workforce.

Australian Racing: a partnership through the generations

Australian Racing: a partnership through the generations

Racing is in the blood of fourth generation thoroughbred trainer James Cummings. His passion for the industry has been with him his whole life - his Grandfather Bart trained 11 Melbourne Cup winners throughout his illustrious career.

Tabcorp’s customer-led future

Tabcorp’s customer-led future

Claire Murphy, Tabcorp’s Chief Marketing Officer, explains the new marketing function at Tabcorp and the company’s move to customer centricity.