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31 Oct 2022

Sky Racing to Showcase The Melbourne Cup to the World

Tabcorp’s Sky Racing (Sky) has secured the exclusive worldwide rights to showcase the Melbourne Cup Carnival to global wagering partners for the next two years.


The partnership with Victoria Racing Club (VRC) will see Sky deliver the Melbourne Cup to international wagering partners across 68 countries.


Under the deal, Sky will manage all production, co-mingling and data delivery for the Carnival to international wagering partners such as the Hong Kong Jockey Club, TAB NZ, Singapore Pools, Arena Racing in the UK & Europe as well through its business in the USA – Sky Racing World.


The partnership will further expand the profile and global interest in the Melbourne Cup Carnival and builds on the longstanding partnership between Tabcorp and the VRC


Tabcorp Chief Executive Officer Adam Rytenskild said Sky was thrilled to be sharing vision to a global wagering audience. 


“The Melbourne Cup Carnival is one of Australia’s great sporting events and we’re looking forward to showcasing it to a global audience across almost 70 countries,’’ he said.


“Sky has one of the largest international networks and this partnership will allow Sky to expand the reach of the Melbourne Cup Carnival to more global wagering partners and further grow interest in this great event.


“More than ever, we value our loyal partners and the VRC are a great partner. We can’t wait for the Cup Carnival to commence with TAB as the official wagering partner.”


VRC CEO Steve Rosich said the club was pleased to see Australia’s biggest and most iconic racing carnival amplified with the support of Tabcorp,


“We’re pleased to have the biggest week in Australian racing broadcast through Sky’s vast international network,” Mr Rosich said.


“International wagering is a growing market and we believe Sky is best placed to drive international engagement with the Melbourne Cup Carnival.


“Digital consumption of the Melbourne Cup Carnival is increasing and it’s through valued partnerships such as that between the VRC and Tabcorp that we can reach a wider global audience.”